How AI is impacting the lead generation industry
It’s no secret that Artificial Intelligence (AI) is transforming many aspects of our lives, including lead generation. And while it does bring efficiency and opportunities in many different ways, it also holds potential risks, which…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…
How to prepare your CRM for one-to-one consent
In an illuminating discussion during ActiveProspect’s latest FCC webinar “Scenarios & solutions: Preparing your CRM for 1:1 consent” our Director of Privacy, Security, and Compliance, Benjamin Farrar, and our Director of Professional Services, Michael Peronto,…
What is a robocall? A complete guide for businesses
In today’s digital age, businesses rely heavily on communication technologies to reach their customers and clients. While legitimate calls and text messages play a crucial role in business operations, the rise of robocalls has become…
Understanding TCPA language: Key components and how to be compliant
In today’s digital age, communication is king—but so is compliance. The Telephone Consumer Protection Act (TCPA) sets stringent guidelines for how businesses can contact consumers via telephone and text. Following recent Federal Communications Commission (FCC)…