A guide to the Lead Prosper TrustedForm integration
Performance alone isn’t enough to determine a successful lead-gen strategy. After all, what good is success if you cannot sustain it? Modern marketers must also prove consent, prevent fraud, and stay ahead of tightening compliance…
The imperative role of compliance in telemarketing and lead generation
In our webinar, “Minimize litigation risks through sustainability in third-party lead gen,” industry leaders Margaret Wise, CRO at ActiveProspect, and Michele Shuster, Managing Partner at McMurray & Shuster, LLP, came together for a powerful discussion.…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage, among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
How to mitigate TCPA risk for banks and financial services firms
In the complex world of financial services, adhering to the Telephone Consumer Protection Act (TCPA) has become crucial. Banks and financial institutions can face serious legal and financial consequences if they don’t follow TCPA compliance…