How to manage TCPA third-party consent as a lead buyer
The Telephone Consumer Protection Act (TCPA) is a federal law enforced by the Federal Communications Commission (FCC) that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent from consumers…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…
TCPA compliance verification guide for lead buyers
The Telephone Consumer Protection Act (TCPA) is a federal law that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent before reaching out to consumers. For lead buyers who…
Compliance checklist for one-to-one consent management
In our webinar “Lead-Gen 2.0: A detailed compliance checklist for 1:1 consent management,” Benjamin Farrar, our Director of Privacy, Security, & Compliance, discussed significant changes sweeping across the lead generation industry with Brett and Scott…