The recAP
The best places to buy construction leads online
TL;DR Overview Slow month? You are not alone. Construction spending has come off its peak, but the number of contractors chasing that work has not. That is why more of them are buying leads instead…
TCPA and AI: How they’re raising the stakes for lead buyers
TL;DR TCPA and AI are changing the compliance environment AI has quickly become part of nearly every stage of the customer acquisition process. Marketers can use AI to build campaigns, optimize media, qualify prospects, automate…
TrustedForm Certificate: The ultimate guide
TL;DR In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. This guide will cover the basics of ActiveProspect,…
Kurt Black discusses lead quality, smarter bidding, and optimizing insurance lead acquisition
Kurt Black is a lead generation and insurance technology executive who helps agencies simplify lead acquisition and improve performance across multiple vendors. He is the CEO & President of Charcoal, a lead management platform that…
How to increase lead generation ROI
TL;DR Generating more leads can make a campaign look successful. It does not necessarily make the campaign profitable. That distinction matters when your business buys leads at scale. Traditional ROI models compare marketing spend with…