The recAP
A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…
How to verify leads: A guide for lead buyers
Lead buyers are the cornerstone of any successful lead generation strategy, but the work doesn’t stop once leads are acquired. To maximize ROI, increase conversion rates, and maintain compliance with evolving legal requirements, lead buyers…
A complete guide to TCPA SMS consent for marketers
SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of proper…
Mortgage TCPA compliance checklist: A guide to TCPA compliance for the mortgage industry
The Telephone Consumer Protection Act (TCPA) regulates business communications with consumers, including those by mortgage companies, via phone, text, and fax. With the Federal Communications Commission’s (FCC) new 1:1 consent requirements effective from January 27,…
Expert insights to master TCPA compliance in 2025 and beyond
The last episode of our webinar series, “The 2024 FCC compliance recap: Preparing for the year ahead,” was a hive of enlightening discussion, addressing the impending modifications to lead generation, primarily characterized by upcoming regulations…