The recAP
Top places to buy home improvement leads online
TL;DR Overview If you’re a home improvement business owner or manager, you already know that lead flow is the lifeblood of your company. Whether you sell kitchen remodels, windows, roofing, or full-scale renovations, consistent high-quality…
TCPA text messages: Rules and regulations guide for 2026
TL;DR Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and…
Jennine Rexon on modern lead gen and building sustainable growth
Jennine Rexon is a performance marketing and lead generation executive with more than 24 years of experience building customer acquisition businesses focused on compliance, transparency, and measurable results. She is the Founder and CEO of…
Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview: Who this guide is for This guide is for performance marketing, lead operations, and digital marketing managers at businesses buying leads at scale. You may have already implemented a bot mitigation solution and…
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…