The recAP
Bot detection: How to protect your business from automated lead fraud
In a time where automation drives growth, not all bots are created equal. While some automate legitimate business functions, others can quietly drain your marketing budget, distort your analytics, and put your compliance at risk.…
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
EMC24 2025 Recap
The ActiveProspect team just got back from the Energy Marketing Conference (EMC24) in Washington, DC, and the energy (pun intended) was off the charts. With a packed agenda focused on Reimagining Competitive Energy, this year’s…
The best places to buy construction leads online
If you’re running a construction business and your pipeline’s looking thin, it’s time to stop waiting on referrals and start taking control. Buying construction leads online gives you immediate access to real project opportunities, without…
MBA Annual Convention and Expo 2025 Recap
The ActiveProspect team just returned from the MBA Annual Convention and Expo 2025 (MBA Annual25) in Las Vegas and it was nothing short of iconic. From AI-powered mortgage tech to conversations on compliance, credit, and…