The recAP
The best strategies for mortgage lead scoring
Converting the right leads into borrowers isn’t optional—it’s critical to your ROI. That’s why mortgage lead scoring is more than just a marketing tool; it’s a competitive advantage. In a space where every lead counts,…
LeadsCon 2025 Recap
The ActiveProspect team wrapped up an unforgettable experience last week at LeadsCon 2025. As the lead generation industry continues to evolve, LeadsCon delivered exactly what attendees came for—real conversations, practical strategies, and the opportunity to…
The eight things you need to know about the new revocation rules
With the new revocation rules on the horizon, businesses that rely on calls and text messages requiring consent must adapt to remain compliant. These updates are designed to protect consumer rights while also providing clear…
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
ACCA 2025 Recap
ActiveProspect hit the ground running this year at Air Conditioners Contractors of America (ACCA) 2025, hosted at the vibrant Caesars Palace in Las Vegas. As the HVACR industry’s leading annual education and networking event, ACCA…