The recAP
What’s new at ActiveProspect: Smarter tools, safer leads
In our webinar “Product Perspective | Spring forward: What’s new & what’s next on the AP product roadmap,” we offered an in-depth look at the platform’s latest innovations – and what’s coming next. With a…
Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…
Introducing Buyer Step: Invite buyers and deliver leads instantly
At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy…
New integration alert: Fenris Customer 360 & Property Details
In a world where milliseconds matter and data accuracy drives conversions, speed and intelligence aren’t just nice to have – they’re critical. That’s why we’re excited to announce a powerful new integration between ActiveProspect and…
TrustedForm setup: A step-by-step guide
Today, compliance is no longer a box to check – it’s a business-critical requirement. With rising concerns over data privacy, consent-based marketing has become the gold standard for acquiring leads ethically and legally. That’s where…