The recAP
FCC TCPA Update: The nuances of sweepstakes leads
The landscape of lead generation and performance marketing is poised for significant change in the next year due to the latest FCC ruling. In order to help companies prepare for these changes, ActiveProspect has launched…
Navigating the intersection of TCPA updates, privacy, and the lead-gen industry with Gary Kibel
Overview In the aftermath of the Federal Communications Commission’s (FCC) latest Telephone Consumer Protection Act (TCPA) update to close the “lead generator loophole,” the 1:1 consent requirement and the implementation of rigorous new record-keeping mandates…
Add-on spotlight: BriteVerify (email validation)
When it comes to lead acquisition, the importance of verifying email addresses cannot be overlooked. Email verification ensures that the email you are sending is reaching the right person, helps you stay clear of invalid…
Celebrating Data Privacy Week
This past Sunday, January 28, we celebrated Data Privacy Day, which marked the start of a week where we can expect to see thought-provoking content raising awareness around the topic of data privacy across various…
FCC TCPA update: Unraveling the nuances of “logical and topical”
During our recent webinar “Decoding the latest FCC ruling,” we heard from industry experts about the complexity of the FCC’s latest TCPA update. They provided valuable insights and practical advice to help businesses work towards…