The recAP
Where do leads come from? A guide to lead origin
Revenue decisions are only as reliable as the data behind them, and lead origin is the foundation, driving accurate reporting, clean attribution, and defensible compliance. It’s not enough to have a general sense of your…
Understanding FTC and FCC regulations for marketing
Digital marketing moves fast, and keeping up with the rules is key to protecting your brand and avoiding costly mistakes. Two of the most important regulatory bodies are the Federal Trade Commission (FTC) and the…
Brock Thompson on leadership, alignment, and improving performance operations
Brock Thompson is a technology and operations leader in insurance and performance marketing, currently serving as Senior Vice President at LendingTree. With leadership experience across companies including QuoteWizard, Drips, and Contact Cubed, Brock has built…
How much do roofing leads cost?
If you’re trying to set a marketing budget (or stop overpaying for junk), you’re probably asking the same question every roofing owner and marketing manager asks: How much do roofing leads cost? The honest answer:…
The best web form integrations with TrustedForm
Looking for the top TrustedForm web form integration for your website or landing page? Well, you’ve come to the right place! We’ve taken the time to curate a list of compatible systems, highlighting their best…