The recAP
A publisher’s step-by-step guide towards TCPA compliance
In our recent webinar, “TCPA update readiness: A step-by-step checklist for publishers”, our Vertical Leader of Financial Services, Michael Peronto, our Director of Core Products, Caitie Clarke, and our Customer Success Team Lead, Jennifer Gregory,…
TCPA text messages: Rules and regulations guide for 2025
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
The complete guide to the Telemarketing Sales Rule (TSR)
In the dynamic realm of lead generation and acquisition, maintaining compliance with regulations is a critical aspect of operational success and legal safety. Every professional in this industry is well-versed in Telephone Consumer Protection Act…