For lead buyers, choosing the right lead provider isn’t just about more than just filling your pipeline. It’s about finding quality leads that convert, comply, and deliver a real return. The difference between a wasted budget and a high-performing campaign often comes down to where you get your leads and how you manage them.

To help you make a smart investment, we’ve reviewed 10 of the top lead provider companies that stand out for their targeting, transparency, and track record. Whether you’re scaling B2B, insurance, legal, or home services campaigns, this guide breaks down the pros, pricing, and platform highlights that matter most.

1. EverQuote Pro

Best for: Auto, home, and life insurance

EverQuote Pro delivers quote-driven leads based on consumer behavior and intent. While they’ve moved away from warm transfers, their inbound model is built for performance.

Key features:

  • High-intent leads from quote comparisons
  • Performance tracking dashboard
  • Customizable campaigns

Pricing: Flexible packages; performance-based billing.

2. 4LegalLeads

Best for: Legal professionals

4LegalLeads is built for law firms and legal service providers to deliver high-intent leads via web forms and live transfers. Lead exclusivity options make it easier to compete and convert.

Key features:

  • Real-time and live-transfer leads
  • Geo and practice area targeting
  • No contracts—pay-as-you-go

Pricing: Starts around $25–$100 per lead, depending on lead type and exclusivity.

3. CallTrader

Best for: B2B and B2C outbound campaigns

CallTrader is a software lead provider company and marketplace offering leads across insurance, financial, and home services. Great for teams looking for volume and control.

Key features:

  • Pre-screened leads
  • CRM integration
  • Real-time delivery

Pricing: Varies by industry and lead type; volume discounts available.

4. MegaLeads

Best for: U.S.-based B2B databases at a lower price point

MegaLeads offers basic yet reliable business contact info, suitable for startups or companies with simple outreach goals.

Highlights:

  • U.S. contact database
  • Easy-to-use dashboard
  • Optional intent data

Pricing: Plans start at $59/month

5. Leadfeeder

Best for: B2B companies that want to convert anonymous website traffic into actionable leads

Leadfeeder helps identify the companies visiting your website—even if they don’t fill out a form. It matches IP addresses to firmographic data, revealing which businesses are showing interest and what pages they’re engaging with. Ideal for sales and marketing teams that want to prioritize outreach based on actual buyer intent.

Key features:

  • Identifies anonymous website visitors and their companies
  • Real-time lead qualification and behavioral insights
  • Integrates with CRMs like HubSpot, Salesforce, and Pipedrive
  • Detailed filtering by location, behavior, and industry

Pricing: Free tier available. Paid plans are based on the number of identified companies per month.

6. LeadSquared

Best for: SaaS and education lead gen

A hybrid of lead generation and marketing automation, LeadSquared is more than just a lead provider company; it’s a full-stack solution for customer acquisition.

Key features:

  • Built-in CRM and workflows
  • Lead scoring and segmentation
  • Real-time tracking

Pricing: Plans start at $400/month.

7. UpLead

Best for: B2B sales teams

UpLead focuses on providing accurate, intent-based leads for B2B outreach. It’s known for real-time email verification and high data accuracy.

Key features:

  • 95% data accuracy guarantee
  • Intent data and tech stack filters
  • CRM integrations

Pricing: Starts at $74/month for basic plans.

8. Hometown Quotes

Best for: Insurance lead buyers

Hometown Quotes is a niche lead provider that specializes in exclusive insurance leads with transparent data and customizable campaigns.

Key features:

  • Exclusive or shared lead options
  • Targeting by product and location
  • High-intent web leads

Pricing: Varies by lead type; typically $15–$50 per lead.

9. Service Direct

Best for: Home services

Service Direct offers pay-per-call and pay-per-lead services for local businesses. It’s a favorite among HVAC, plumbing, and roofing companies.

Key features:

  • Pay-per-call model
  • Local area targeting
  • Real-time lead delivery

Pricing: Starts at $25 per lead.

10. Reditus

Best for: B2B SaaS companies

Reditus isn’t a traditional lead provider company, but it’s a powerful affiliate lead generation platform for SaaS startups looking to grow through partnerships.

Key features:

  • Affiliate tracking and payouts
  • Lead sharing and referral management
  • B2B SaaS focus

Pricing: Free to join; pay-per-lead through affiliate payouts.

How TrustedForm and LeadConduit help lead buyers win

Buying leads from even the top lead provider companies always comes with risk. Compliance gaps, low-quality submissions, and duplicate records can all drain your budget and expose your business to liability. That’s where ActiveProspect’s solutions step in to help.

TrustedForm

When you buy leads, you inherit the responsibility of proving consent. Under TCPA regulations, that means you need clear, timestamped evidence that a consumer agreed to be contacted. TrustedForm delivers exactly that.

It captures:

  • The full URL of the webpage where the lead originated
  • A timestamp of the exact moment consent was given
  • A visual session replay of how the form was completed
  • The exact consent language shown to the consumer

This data is packaged into a TrustedForm Certificate, a third-party record that protects your business from disputes and filters out fake or fraudulent submissions.

Pro tip: Always request TrustedForm Certificates from your vendors. It’s not just about compliance; it’s a quality filter for higher-intent, more convertible leads.

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LeadConduit

Even the best vendors can deliver junk: invalid emails, disconnected numbers, duplicates, or worse: TCPA litigators. LeadConduit acts as your real-time gatekeeper, validating and enriching every lead before it reaches your sales team.

It does the heavy lifting by:

  • Verifying phone numbers, emails, and addresses
  • Scrubbing entries against DNC lists and known TCPA litigators
  • Blocking duplicates so you’re not chasing the same lead twice
  • Instantly routing clean, qualified leads to the right rep or region

With LeadConduit, your team only works leads that are compliant, accurate, and worth their time; boosting conversions while reducing legal and operational risk. For lead buyers working at scale, it’s a must-have layer of protection and efficiency.

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Final thoughts

There’s no shortage of lead provider companies out there, but the best ones offer more than just lists. They deliver speed, accuracy, customization, and accountability. Whether you’re in insurance, legal, SaaS, or home services, choosing the right lead source is only half the equation.

To truly maximize your ROI and protect your business, pair your lead-buying strategy with tools like TrustedForm and LeadConduit. TrustedForm helps protect your business with independent, third-party proof of consent, while LeadConduit scrubs, validates, and routes your leads in real time. Together, they help you buy smarter, convert faster, and stay compliant.

Your next great lead is out there. Just make sure it’s a lead worth calling.

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