The recAP
TCPA text messages: Rules and regulations guide for 2026
TL;DR Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and…
Jennine Rexon on modern lead gen and building sustainable growth
Jennine Rexon is a performance marketing and lead generation executive with more than 24 years of experience building customer acquisition businesses focused on compliance, transparency, and measurable results. She is the Founder and CEO of…
Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview: Who this guide is for This guide is for performance marketing, lead operations, and digital marketing managers at businesses buying leads at scale. You may have already implemented a bot mitigation solution and…
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…
Lead verification for publishers: How to deliver higher-quality leads and protect revenue
TL;DR Why this guide is for lead publishers Most conversations about lead verification are written for buyers. That makes sense: Buyers are the ones paying for leads, managing conversion rates, and trying to protect their…