ActiveProspect Blog
New integration alert: HomeBuddy
The home services industry thrives on the connections between homeowners, eager for renovations, and skilled contractors ready to take on new projects. Efficient lead acquisition isn’t just a convenience; it’s a cornerstone of business growth…
ALM Legalweek 2024 Recap
Legalweek 2024 delivered on its promise to be more than just a conference; it was truly a dynamic event where legal luminaries gathered to network, delve into professional development, and explore strategies tailored to the…
FCC TCPA Update: The nuances of sweepstakes leads
The landscape of lead generation and performance marketing is poised for significant change in the next year due to the latest FCC ruling. In order to help companies prepare for these changes, ActiveProspect has launched…
Navigating the intersection of TCPA updates, privacy, and the lead-gen industry with Gary Kibel
Overview In the aftermath of the Federal Communications Commission’s (FCC) latest Telephone Consumer Protection Act (TCPA) update to close the “lead generator loophole,” the 1:1 consent requirement and the implementation of rigorous new record-keeping mandates…
Add-on spotlight: BriteVerify (email validation)
When it comes to lead acquisition, the importance of verifying email addresses cannot be overlooked. Email verification ensures that the email you are sending is reaching the right person, helps you stay clear of invalid…