The recAP
Data Enrichment for lead quality: a guide for buyers
TL;DR Overview If you’re buying leads at scale, raw form fills aren’t enough. A name, email, and phone number tell you almost nothing about whether that lead is worth pursuing. Data enrichment lead quality strategies…
TCPA guidelines: Best practices for beginners
TL;DR Overview If your business has just started thinking about TCPA compliance, you’re not alone—and you’re right to take it seriously. The Telephone Consumer Protection Act (TCPA) is one of the most important US laws…
Quality leads: How to identify, generate and buy them
TL;DR Overview A campaign can look efficient on paper and still disappoint sales. Cost per lead may fall while the pipeline fills with disconnected numbers, duplicate records, ineligible prospects, and consumers who never intended to…
What are TCPA Violations: Causes and how to avoid them
TL;DR Telemarketing is an effective tool for lead acquisition and nurturing, but it can prove harmful without proper management and adherence to crucial laws like the Telephone Consumer Protection Act (TCPA). The TCPA was enacted…
A complete guide to TCPA SMS consent for marketers
TL;DR SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of…