Automate compliance with confidence: TrustedForm Verify adds new consent checks
Ensuring every lead meets TCPA compliance standards isn’t optional – it’s essential. That’s why we’ve expanded TrustedForm Verify with three powerful new features that help lead buyers automate and enforce consent standards with greater confidence.
These updates are designed to address a critical question we hear from customers: “How can I be sure every lead I buy meets the ‘clear and conspicuous’ consent requirements?” Now, TrustedForm Verify does the heavy lifting for you – checking not just whether consent exists, but whether it meets the specific criteria that matter to you.
What’s new in TrustedForm Verify?
We’ve introduced three new automated compliance checks to help you programmatically enforce consent standards at scale.
1. Font Size Check
Font Size Check ensures that consent language is large enough to read easily – protecting against disclosures that are too small to be effective.
2. Contrast Ratio Check
Contrast Ratio Check verifies that the contrast between the text and background meets a minimum threshold, improving the visibility and legibility of consent terms.
3. Opt-in Type Check
Opt-in Type Check allows you to define what constitutes valid consent – such as requiring a checked checkbox or disallowing passive opt-ins.
Why it matters
If you’re buying leads from third-party sources, you know the risk. Without proper oversight, you could be on the hook for non-compliant lead practices – especially when it comes to TCPA requirements for prior express written consent.
With TrustedForm Verify, you can now automate compliance enforcement using measurable, objective criteria – reducing legal risk, improving lead quality, and protecting your brand.
Put consent enforcement on autopilot
These enhancements to TrustedForm Verify are part of our ongoing mission to help performance marketers, lead buyers, and compliance teams build a more transparent, compliant, and effective lead ecosystem.
Final thoughts
As compliance expectations tighten and litigation risks grow, proactive enforcement of consent standards is no longer a nice-to-have – it’s a must. With the new automated checks in TrustedForm Verify, you can finally put consent enforcement on autopilot. From verifying font size and contrast to validating opt-in types, these updates give you the tools to ensure every lead you purchase meets your standards – clearly, conspicuously, and confidently.
Want to see how it works? Sign up for TrustedForm Verify or reach out to our team for a personalized walkthrough.
