The recAP
Compliance
How Insurers Can Verify a Lead’s Website of Origin
If you’re an insurance carrier, do you know where the data leads you’re purchasing are being generated? Does the Centers for Medicare & Medicaid Services (CMS) require you to document where these consumer leads are…
Watch ActiveProspect Speak on TCPA Compliance at LeadsCon 2021
As performance marketers, we know that compliance is a top priority. With shifting regulations and new legislation, it’s a complicated balancing act to continue bringing in leads without opening your company up to costly litigation. …
10 Best Practices for Outbound Dialing Productivity
This post was originally covered in a presentation by Nima Hakimi, CEO at Convoso, and Lisa Leight, VP of Marketing at Convoso, at Contact.io 2021. With the ever-increasing competition in the lead gen space, outbound…
ROI Report: The Value of TCPA Protection
Companies that purchase leads face a wide range of challenges: lead prices that go up while quality goes down; the time-consuming complexity of adding new lead vendors; and frustrated sales teams that struggle with poor…
How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…