The recAP
Compliance
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
The complete guide to the Telemarketing Sales Rule (TSR)
In the dynamic realm of lead generation and acquisition, maintaining compliance with regulations is a critical aspect of operational success and legal safety. Every professional in this industry is well-versed in Telephone Consumer Protection Act…
FCC’s TCPA 1-to-1 Consent Rule no more?
It looks like the TCPA 1-to-1 consent countdown is over (for now)! Today, January 24th, 2025, the FCC issued an order postponing the 1-to-1 Consent Rule for up to 12 months. “For these reasons, we…
Preparing for the FCC’s TCPA updates: A comprehensive checklist for marketers
With new updates to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) coming into effect on January 27, 2025, marketers must prepare for a significant shift in how they obtain consumer consent. These…
Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…