The recAP
Compliance
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage, among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
Navigating TCPA rules in a post-FCC one-to-one consent world
In our recent webinar “From pause to ruling: Adapting to the FCC & Eleventh Circuit’s TCPA decisions” we discussed a significant development in the US marketing and consent landscape, impacting present and future standards for…
Prior Express Written Consent for TPMOs: CMS Medicare issues new rules
The Centers for Medicare & Medicaid Services (CMS) has recently taken steps to enhance consumer safeguards within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. Through a newly issued ruling, CMS…
A publisher’s step-by-step guide towards TCPA compliance
In our recent webinar, “TCPA update readiness: A step-by-step checklist for publishers”, our Vertical Leader of Financial Services, Michael Peronto, our Director of Core Products, Caitie Clarke, and our Customer Success Team Lead, Jennifer Gregory,…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…