The recAP
Consent-Based Marketing
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
InsideCBM: Your go-to resource for consent-based marketing
As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI. Join us…
Recap of Contact.io 2022 and Q&A with Eric Troutman, Czar of TCPAWorld
In an increasingly virtual world, events like Contact.io are great networking opportunities to connect with current and future clients.
Colossus Partners with ActiveProspect to Certify Solar Leads
With consumer demand for residential solar on the rise, this partnership provides solar installers critical documentation of consent to contact online consumers.