Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview Most businesses treat bot traffic like a rounding error. Something the dev team deals with. Something you fix later, once the marketing budget stops working. That’s the mistake. If your business runs on…
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…
The invisible 1%: How bots quietly drain lead buying budgets
TL;DR Overview Bot fraud is easy to underestimate because it rarely looks dramatic. It often shows up as quiet, persistent non-human activity mixed into otherwise normal lead flow. ActiveProspect data shows that over the last…
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers: You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…