A guide to the Lead Prosper TrustedForm integration
Performance alone isn’t enough to determine a successful lead-gen strategy. After all, what good is success if you cannot sustain it? Modern marketers must also prove consent, prevent fraud, and stay ahead of tightening compliance…
The imperative role of compliance in telemarketing and lead generation
In our webinar, “Minimize litigation risks through sustainability in third-party lead gen,” industry leaders Margaret Wise, CRO at ActiveProspect, and Michele Shuster, Managing Partner at McMurray & Shuster, LLP, came together for a powerful discussion.…
The eight things you need to know about the new revocation rules
With the new revocation rules on the horizon, businesses that rely on calls and text messages requiring consent must adapt to remain compliant. These updates are designed to protect consumer rights while also providing clear…
Leveraging AI for innovative contact center strategies
In our Financial Services-specific webinar “The AI advantage: Innovative strategies for contact center optimization,” industry leaders discussed the significant role of Artificial Intelligence (AI) in shaping the future of the contact center industry. The insightful…
How to manage lead buying and lead generation in banking and be compliant
Lead generation in banking is essential for attracting new customers and growing revenue, but it comes with significant compliance challenges. Banks must maintain that their lead generation and purchasing strategies adhere to TCPA (Telephone Consumer…