Tag: Compliance
TCPA consent: The complete guide for marketers
TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement, in order…
How does the new FCC TCPA text message update affect your marketing program?
During our recent webinar “Mastering TCPA compliance in your SMS marketing program” we had the chance to sit down with attorney and TCPA compliance expert Alexandra Krasovec, Partner at Manatt, Phelps & Phillips, LLP to…
Mastering FCC TCPA text message compliance with Alexandra Krasovec
Overview After the Federal Communications Commission (FCC) updated the Telephone Consumer Protection Act (TCPA) in December 2023 to close the “lead generator loophole,” everyone in the lead-gen ecosystem was left with more questions than answers,…
FCC TCPA Update: The nuances of sweepstakes leads
The landscape of lead generation and performance marketing is poised for significant change in the next year due to the latest FCC ruling. In order to help companies prepare for these changes, ActiveProspect has launched…
Navigating the intersection of TCPA updates, privacy, and the lead-gen industry with Gary Kibel
Overview In the aftermath of the Federal Communications Commission’s (FCC) latest Telephone Consumer Protection Act (TCPA) update to close the “lead generator loophole,” the 1:1 consent requirement and the implementation of rigorous new record-keeping mandates…