Jennine Rexon on modern lead gen and building sustainable growth
Jennine Rexon is a performance marketing and lead generation executive with more than 24 years of experience building customer acquisition businesses focused on compliance, transparency, and measurable results. She is the Founder and CEO of…
Lead Acquisition: Strategies, costs, and funnel optimization guide
If you’re responsible for pipeline growth, you understand that lead acquisition is one of the most direct levers you have on revenue. The difference between hitting your numbers and missing them often comes down to…
TCPA compliant leads: A compliance-first guide for buyers and publishers
TL;DR Overview If you buy leads, you’re under pressure to hit cost-per-acquisition (CPA) targets,and you need leads you can actually call or text legally, not “maybe compliant” leads that turn into complaints, blocked numbers, or…
Expanding Company Profiles in ActiveProspect
As the ActiveProspect ecosystem continues to grow, we’re making it easier for buyers and sellers to understand who they’re working with, what they specialize in, and how they operate. That’s why we’ve enhanced Company Profiles…
Accelerate LIVE! 2026 recap
The ActiveProspect team recently returned from Accelerate LIVE!® 2026, and it’s safe to say the energy matched the setting. Set against the backdrop of sunny Florida, this year’s event brought together some of the most…