The ultimate marketing compliance checklist for 2025: TCPA and beyond
Marketing compliance is more than just a legal obligation—it’s the foundation of responsible, ethical, and effective marketing. In an era where data privacy concerns are growing and regulatory landscapes are shifting rapidly, maintaining compliance is…
Prior Express Written Consent for TPMOs: CMS Medicare issues new rules
The Centers for Medicare & Medicaid Services (CMS) has recently taken steps to enhance consumer safeguards within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. Through a newly issued ruling, CMS…
Lead Generation World 2025 Recap
ActiveProspect kicked off the new year with an exhilarating trip to Lead Generation World (LGW) 2025, held at the iconic Hard Rock Hotel in Hollywood, Florida. Known as the ultimate gathering for lead generation professionals,…
A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…