Is buying leads worth it? Pros and cons for potential lead buyers
Buying leads can seem like a fast track to filling your pipeline, but is it the right move? For many marketing and sales teams, purchasing leads feels like a practical way to scale quickly, cover…
Building the right social lead gen strategy—from click to conversion
ActiveProspect’s latest Lead Gen Perspective webinar brought together Gabe Piacentini, Business Development Lead at Snapchat, Ryan Cathers, Head of Sales at Leads.io, and Emma Bernstein, GM of Media and Growth at ActiveProspect, to unpack what’s…
How to buy plumbing leads online
When your crew’s busy fixing leaks but your calendar isn’t fully booked, the problem isn’t your work; it’s your lead pipeline. If you’re a plumbing business owner or manager ready to scale, it might be…
Introducing Company Profiles: Build credibility & connections
In today’s lead generation ecosystem, trust and transparency matter more than ever. Whether you’re buying or selling, knowing who you’re working with can make the difference between a lasting partnership and a missed opportunity. That’s…
The future of Insurance: Using AI to drive growth and stay compliant
Artificial intelligence is transforming nearly every sector, and insurance is no exception. In ActiveProspect’s recent webinar, “How Insurance Carriers Use AI to Reach and Retain Consumers,” a panel of experts explored how Insurance carriers are…