Compliance and conversion: How marketers can have both
For modern marketers, especially those in performance-driven industries like Financial Services, Insurance, and Home Services, success often feels like a balancing act between two critical forces: Compliance and conversion. On one hand, staying on the…
Navigating the new TCPA regulations to meet in 2025
The Telephone Consumer Protection Act (TCPA) has long set the ground rules for how businesses communicate with consumers via phone and SMS. But with a new year comes a new set of regulations to adhere…
The real cost of a TCPA settlement for businesses
The Telephone Consumer Protection Act (TCPA) was designed to protect consumers from intrusive marketing calls, texts, and faxes, but for businesses, it’s a legal minefield. Violations can cost millions, tank your reputation, and invite waves…
TCPA guidelines: Best practices for beginners
If your business has just started thinking about TCPA compliance, you’re not alone—and you’re right to take it seriously. The Telephone Consumer Protection Act (TCPA) is one of the most important US laws governing how…
What businesses should learn from the Clover TCPA settlement case
The Clover TCPA settlement serves as a wake-up call to businesses to make sure they are proactively addressing TCPA compliance in their text message and calling campaigns. Yes, the 1:1 consent requirement may be gone…