How to manage mortgage lead generation and lead buying strategies while staying compliant
Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing them…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage, among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…
Navigating TCPA rules in a post-FCC one-to-one consent world
In our recent webinar “From pause to ruling: Adapting to the FCC & Eleventh Circuit’s TCPA decisions” we discussed a significant development in the US marketing and consent landscape, impacting present and future standards for…