Safe, scalable, and smart: How legal marketers can win with compliance
The legal marketing landscape is rapidly evolving—bringing with it new challenges, regulations, and opportunities. In our webinar, “Scaling legal marketing with confidence through compliance,” industry experts Earl McCarthy (Sales Director at ActiveProspect), Cason Carter (CEO…
Compliance and conversion: How marketers can have both
For modern marketers, especially those in performance-driven industries like Financial Services, Insurance, and Home Services, success often feels like a balancing act between two critical forces: Compliance and conversion. On one hand, staying on the…
Navigating the new TCPA regulations to meet in 2025
The Telephone Consumer Protection Act (TCPA) has long set the ground rules for how businesses communicate with consumers via phone and SMS. But with a new year comes a new set of regulations to adhere…
The real cost of a TCPA settlement for businesses
The Telephone Consumer Protection Act (TCPA) was designed to protect consumers from intrusive marketing calls, texts, and faxes, but for businesses, it’s a legal minefield. Violations can cost millions, tank your reputation, and invite waves…
What businesses should learn from the Clover TCPA settlement case
The Clover TCPA settlement serves as a wake-up call to businesses to make sure they are proactively addressing TCPA compliance in their text message and calling campaigns. Yes, the 1:1 consent requirement may be gone…