A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…
Add-on spotlight: Litigator Scrub®
As a marketer buying leads from third parties or generating them on your own website, you understand how crucial it is to adhere to compliance regulations. Specifically, you need to comply with the Telephone Consumer…
A complete guide to TCPA SMS consent for marketers
SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of proper…
TCPA lawsuits surge 29%: What marketers need to know
The legal landscape around the Telephone Consumer Protection Act (TCPA) is shifting dramatically. WebRecon’s June 2025 litigation stats signal a major reversal in trend—TCPA lawsuits spiked while other major statutes dipped. Here’s what businesses, especially…