The recAP
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. As a refresher, a call…
The complete TCPA express written consent checklist
Talking to your customers is key. But with great power comes great responsibility. You have to follow a number of rules to make sure you’re communicating with your customers in a way that’s safe and…
A practical guide to lead source tracking
If you’ve ever pulled a “leads by source” report and thought, “This can’t be right,” you’re not alone. Lead source tracking breaks down fast when definitions are fuzzy, fields get overwritten, or different systems disagree.…
Introducing LeadConduit + LeadPerfection CRM feedback: Smarter lead optimization starts here
In lead generation, the moment a lead enters your CRM is only the beginning. What happens after that — whether a lead converts, moves forward, stalls, or is disqualified — holds some of the most…
Designing a better lead ecosystem for 2026: ActiveProspect’s 2025 recap + what’s next
ActiveProspect kicked off its first product-specific webinar of the year with a clear message: The lead generation ecosystem is evolving fast—and trust, transparency, and performance have to evolve with it. This session walked through three…