The recAP
Lead Acquisition: Strategies, costs, and funnel optimization guide
If you’re responsible for pipeline growth, you understand that lead acquisition is one of the most direct levers you have on revenue. The difference between hitting your numbers and missing them often comes down to…
ActiveProspect rebrands Verisk Marketing Solutions as InfutorData following acquisition
Rebrand reinforces focus on identity resolution and consumer intelligence data solutions Austin, TX – April 21, 2026 – ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced…
TCPA class action lawsuits explode: 2025 on track to shatter records
TL;DR Overview TCPA compliance is no longer optional. The businesses that win in 2025 are the ones that verify consent, control their data, and audit everything before hitting “call” or “send.” The message for businesses…
Qualified insurance leads: Everything you need to do to acquire only the best ones
TL;DR Overview Insurance businesses face numerous challenges when trying to acquire leads. Fraudulent leads, unqualified leads, and TCPA-related issues are major roadblocks for businesses trying to grow their customer base. Most insurance lead programs fail…
Mortgage TCPA compliance checklist: A guide to TCPA compliance for the mortgage industry
TL;DR Overview The Telephone Consumer Protection Act (TCPA) regulates how businesses communicate with consumers by phone, text, and fax. For mortgage companies, where lead generation and outbound outreach are core to growth, compliance isn’t optional.…