The recAP
Affiliate Summit West (ASW) 2025 Recap
The ActiveProspect team is fresh off an electrifying trip to Affiliate Summit West (ASW) 2025. As the premier gathering for affiliate marketing professionals, ASW 2025 once again proved why it’s the must-attend event for industry…
TrustedForm Certificate: The ultimate guide
In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. This guide will cover the basics of ActiveProspect, explain…
A publisher’s step-by-step guide towards TCPA compliance
In our recent webinar, “TCPA update readiness: A step-by-step checklist for publishers”, our Vertical Leader of Financial Services, Michael Peronto, our Director of Core Products, Caitie Clarke, and our Customer Success Team Lead, Jennifer Gregory,…
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…