The recAP
Generate leads vs. buy leads: Which strategy works best?
In the world of performance marketing, every company faces the same fundamental challenge — how to keep a steady stream of high-quality leads flowing into the sales funnel. Some brands build their own lead generation…
How to increase lead quality for every lead you buy
Has your business dealt with the common misfortune of finding out that the majority of leads you paid for are low-quality, bad leads? Whether you are just breaking into the world of lead purchasing or…
The best places to buy call center leads online
If your call center thrives on high-quality conversations, then you already know: your agents are only as effective as the leads they call. Whether you’re running outbound campaigns or responding to inbound interest, a strong…
LendingTree Summit 2025 Recap
The ActiveProspect team just returned from the 2025 LendingTree Mortgage Summit in Charlotte, and the ideas were flying as high as the planes at the Sullenberger Aviation Museum. This year’s summit brought together mortgage leaders,…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…