The recAP
ActiveProspect at Email Evolution Conference in Miami
Next week the ActiveProspect team will be in Miami at the Email Evolution Conference, Monday through Wednesday at the InterContinental. If you plan to attend the show, stop by kiosk #302 and check us out […]
Happy Holidays from ActiveProspect
Traditions are a big part of what makes holidays special, and an ActiveProspect Christmas party is not complete without a White Elephant gift exchange. Our crowdsourcing friends at Wikipedia describe a White Elephant party thus: …each participant supplies one wrapped gift. […]
Revenge of the Ringtones: A Cautionary Tale for Marketers
Recently the Federal Trade Commission announced a settlement with AT&T Mobility for $105 million for something called “mobile cramming.” Mobile cramming refers the practice of billing 3rd party services on a consumer’s phone bill without the consumer’s consent. The FTC has been aggressively pursuing mobile cramming cases recently.
In Memory of Ezra Zygmuntowicz
As a company, ActiveProspect relies on the contributions of talented developers in the open source community. One project we have benefited from is Merb. We were saddened to learn that the author of this project,…
How to Build Clean Email Lists Right from the Start
This is a golden age for building email lists. Anyone who’s run a Facebook contest can attest to that. But while current list building techniques can generate large quantities of signups, campaigns can take a brutal hit…