The recAP
Tenfold: How to Build a Successful Email Marketing Campaign
This article was originally published by Tenfold and can be read in its entirety here. As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will…
Marketing compliance: Recent insights from the FTC
ActiveProspect served as a sponsor at the DNC Contact Center Compliance TCPA Summit last month in Scottsdale, Arizona. I attended as a representative of ActiveProspect and had the privilege of hearing Will Maxson, the Assistant…
Publishers: Are Your Leads Ahead of the Curve?
Anyone who has spent time in the lead generation industry knows that change is constant. Regulations, compliance, and assurances of lead quality continue to evolve and impact the way publishers conduct business. The sooner publishers…
Facebook Lead Ads: 5 Actions for Success
At LeadsCon West in Las Vegas earlier this month, I had the pleasure of speaking on a panel titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition”. With me were with Sona…
What You Need to Know About the New FTC Ruling
The TCPA has been a constantly evolving law since its inception. As such, it can be a pain for businesses subject to TCPA litigation to remain up to date on the latest FTC rulings and…