The recAP
Bot fraud: What it is and how to prevent it
TL;DR Bot activity presents new challenges for marketers A click looks like engagement. A completed form looks like a lead. A spike in website traffic looks like growing demand. Unless a bot is behind it.…
Contact.io 2026 recap
The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operations, compliance, and technology came together to explore a shared goal: turning more…
The ultimate TCPA tools guide for lead generation
TL;DR Navigating the complex landscape of regulatory compliance is a must for any business using telemarketing practices. Among these regulations, the Telephone Consumer Protection Act (TCPA) stands out as a critical legal framework that organizations…
The best places to buy mortgage leads online
TL;DR Buying mortgage leads is the fastest way to fill a pipeline and the fastest way to waste a marketing budget. The difference comes down to three things most lead buyers never check: where the…
Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…