TCPA and AI: How they’re raising the stakes for lead buyers
TL;DR TCPA and AI are changing the compliance environment AI has quickly become part of nearly every stage of the customer acquisition process. Marketers can use AI to build campaigns, optimize media, qualify prospects, automate…
Kurt Black discusses lead quality, smarter bidding, and optimizing insurance lead acquisition
Kurt Black is a lead generation and insurance technology executive who helps agencies simplify lead acquisition and improve performance across multiple vendors. He is the CEO & President of Charcoal, a lead management platform that…
How to increase lead generation ROI
TL;DR Generating more leads can make a campaign look successful. It does not necessarily make the campaign profitable. That distinction matters when your business buys leads at scale. Traditional ROI models compare marketing spend with…
Bot fraud: What it is and how to prevent it
TL;DR Bot activity presents new challenges for marketers A click looks like engagement. A completed form looks like a lead. A spike in website traffic looks like growing demand. Unless a bot is behind it.…
Contact.io 2026 recap
The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operations, compliance, and technology came together to explore a shared goal: turning more…