Tag: lead generation
Are you funding bad behavior? How to verify your lead vendors and create a better consumer experience
As consumers, we all experience daily unwanted phone calls and texts. As marketers, we must ask ourselves – are we part of the problem or part of the solution? This was the topic that Steve…
Lead Generation World Recap
ActiveProspect was honored to once again attend Lead Generation World (LGW) and serve as a Galaxy Sponsor. Nearly 700 people attended the conference in San Diego, which aimed to bring together as many lead generators…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
New Integration: Fight Fraud with Impact’s Partnership Cloud
The Partnership Cloud’s Protect feature set (formerly known as Forensiq) uses machine-learning and advanced bot fingerprinting to identify and block leads generated by fraudulent traffic, so you can eliminate wasted marketing spend. At the same…
Podcast: Suncast on Customer Acquisition from Online Lead Generation
This content was originally published by Suncast Media and can be found here. Listen to Suncast on Spotify: 215 – Customer Acquisition from Online Lead Generation How does online lead gen help installers grow…