TCPA compliance solutions: A practical guide to ActiveProspect’s products
TL;DR
- If you are evaluating TCPA compliance solutions, you need more than a single proof-of-consent tool. You need a system for documenting, retaining, validating, and operationalizing consent.
- ActiveProspect’s TrustedForm product family includes Certify, Retain, Verify, and Insights, with Auto-Retain available for first-party lead generation workflows.
- TrustedForm is used to certify more than 2.5 billion leads per year and stores 576 million+ certificates per year.
- Pricing is modular: Certify is free, Retain starts at $0.12–$0.15 per certificate for the first 1,000 depending on lead type, Insights data points are $0.05 each, and Verify starts at $0.15 per lead for the first 1,000.
- For marketers looking for a complete TCPA compliance solution, the strongest setup is usually: Certify + Retain + Verify, with Insights added for lead-buying optimization and source visibility.
Overview
This guide is for marketers, lead buyers, lead sellers, performance marketing teams, and compliance-minded revenue teams looking for a complete TCPA compliance solution.
Maybe you already know the TrustedForm name, but you are trying to understand which TrustedForm products do what, how they work together, and which combination makes sense for your business. This guide is designed to answer exactly that.
TrustedForm is not a single feature. It is a family of products built to help businesses document consent, retain proof of consent, validate consent language, and use lead-level data to make safer and smarter acquisition decisions.
Quick list of TrustedForm products
Here are the main TrustedForm products to know:
- TrustedForm Certify: Documents the lead event by creating a certificate.
- TrustedForm Retain: Stores certificates for up to 5 years for later access and defense.
- TrustedForm Verify: Validates whether consent language met your requirements and was presented clearly and conspicuously.
- TrustedForm Insights: Provides lead-event data points like domain, lead age, time on page, and more to support buying and optimization decisions.
- TrustedForm Auto-Retain: Automatically retains first-party certificates for verified domains.
What features to look for when choosing a TCPA compliance solution
Not every TCPA compliance solution is equally complete. If you are comparing tools, look for these capabilities:
- Independent proof of consent: You need a verifiable record of what happened at the moment of lead submission, not just a vendor promise.
- Long-term retention: It is not enough to capture proof once. You need the ability to retain and retrieve it later if a complaint, audit, or lawsuit appears.
- Consent language validation: A good solution should help confirm that required language was presented properly and met your standards.
- Source and lead transparency: If you buy leads, you also need visibility into where they came from and how they were generated.
- Workflow integration: A real TCPA compliance solution should work with your lead intake and routing processes, not live separately from them.
- Scalable pricing: Compliance needs to work at volume. Tiered pricing and modular products make that more practical.
Product overview table
| Product | Core function | Key features | Primary use case | Who it’s for | When to use |
| TrustedForm Certify | Documents the lead event and creates the certificate | Certificate creation, session metadata, proof of consent | Capture independent proof at submission | Lead generators, publishers, first-party marketers | When you originate leads |
| TrustedForm Retain (API) | Stores certificates for long-term access | Up to 5 years of storage, shareable access, auditable record | Preserve proof for audits, disputes, and litigation | Lead buyers and sellers | When you need proof available later |
| TrustedForm Retain (Auto-Retain) | Automates certificate storage for first-party leads | Simple setup after domain verification | Automatically retain first-party certificates | First-party lead generators | When you own the web properties generating leads |
| TrustedForm Verify | Validates consent requirements | Consent language checks, clear and conspicuous review, approval/rejection workflows | Enforce consent standards at acquisition | Lead buyers, compliance teams | When you buy or approve third-party leads |
| TrustedForm Insights | Adds lead-event intelligence | 22 proprietary data points, originating domain, time on page, form input method, bot detection | Optimize buying and evaluate lead quality | Lead buyers, performance marketers | When you need more than pass/fail compliance |
ActiveProspect TCPA compliance solutions in detail
1. TrustedForm Certify
What it is
Certify creates a TrustedForm Certificate when a consumer submits a form. It documents the lead event and provides independently stored proof of consumer consent to be contacted (call or text message) that was presented and accepted.
Top features
- Independent documentation of the lead event.
- Certificate includes metadata and audit trail details.
- Supports proof of consent in litigation and compliance reviews.
Pricing
TrustedForm Certify is free. All you have to do is get an ActiveProspect account and access the web SDK.
Trust signals
- TrustedForm is used to certify 2.5B+ leads per year.
- Over 40,000 websites have added the SDK to their forms.
2. TrustedForm Retain (API)
What it is
TrustedForm Retain stores certificates for up to 5 years so they remain accessible for audits, complaints, and legal defense.
Top features
- Long-term storage for up to 5 years.
- Supports sharing and audit access when needed.
- Works for both API and UI-based retention.
Pricing
Retain pricing is tiered. For the first 1,000 retained certificates, pricing is $0.15 for third-party leads from unverified domains and $0.12 for first-party leads from verified domains. At 50,000+, pricing drops to $0.08 and $0.06 respectively. Storage is $0.0002 per certificate per month.
Trust signals
- TrustedForm stores 576M+ certificates per year.
- SelectQuote used TrustedForm to gain “immediate, defensible proof of consent,” with over 75% of acquired leads including TrustedForm certificates.
Use Retain if you need your proof of consent to still be there months or years later.
3. TrustedForm Retain (Auto-Retain)
What it is
Auto-Retain automatically retains certificates for leads generated on verified domains, making first-party compliance workflows easier.
Top features
- Simple setup after domain verification.
- Automatically retains proof of consent for first-party lead generation.
- Reduces the chance that proof expires before it is stored.
Pricing
Auto-Retain uses Retain pricing for first-party verified domains, starting at $0.12 for the first 1,000 and dropping to $0.06 at 50,000+.
Use Auto-Retain if you generate your own leads and want to simplify proof storage.
4. TrustedForm Verify
What it is
TrustedForm Verify is designed to validate whether consent language met your requirements and whether clear and conspicuous consent was properly presented.
Top features
- Real-time validation of TCPA-compliant language.
- Confirms whether consent was presented clearly and conspicuously.
- Supports approval or rejection workflows for purchased leads and partner variations.
Pricing
Verify pricing starts at $0.15 per lead for the first 1,000, then declines to $0.08 at 50,000+.
Choose Verify when you buy leads and need to enforce TCPA consent requirements before acting on them.
5. TrustedForm Insights
What it is
TrustedForm Insights gives you lead-event intelligence in real time so you can make better decisions about lead quality, source quality, and acquisition strategy.
Top features
- Access to 20+ proprietary data points for every lead.
- Data points include lead age, domain, IP address, geo location, page scan, form input method, and time on page.
- Helps identify bot-generated or non-human submissions through Bot Detection, giving buyers and sellers another layer of protection against fraudulent leads and invalid consent.
- Helps identify higher-intent leads and optimize pricing/routing.
- Supports Optimization Hub alerts for quality and compliance issues.
Pricing
Insights is priced per datapoint request. The published rate is $0.05 per datapoint for lead age, domain, IP address, geo location, page scan, form input method, and time on page.
Trust signals
- TrustedForm identifies ~200,000 bots per week.
- 4LegalLeads was able to reduce the presence of unwanted or aged leads from its pipeline by 84% thanks to TrustedForm Insights.
Add Insights when you want your compliance stack to also improve lead buying performance.
FAQs
1. What is a TCPA compliance solution?
A TCPA compliance solution is a set of tools, processes, or software designed to help companies follow the rules of the Telephone Consumer Protection Act (TCPA) when contacting people by phone or text. The best TCPA compliance solutions help with consent capture, recordkeeping, audit readiness, and compliance enforcement.
2. Why do I need a TCPA compliance solution?
You need a TCPA compliance solution because manual processes are difficult to defend at scale. A good solution helps reduce legal, financial, and brand risk by giving you independent proof of consent, validating language requirements, and preserving records when questions arise later.
3. What is TrustedForm?
TrustedForm is ActiveProspect’s consent documentation and lead-event intelligence solution. It helps businesses document proof of consent, retain certificates, validate consent language, and access lead-level insights to optimize acquisition and compliance.
Final thoughts
If you are looking for a complete TCPA compliance solution, the key is not to think in terms of one feature. Think in terms of a full workflow.
Certify helps you capture proof. Retain helps you preserve it. Verify helps you enforce standards. Insights helps you understand what you are buying and where your compliance and quality risks are coming from. Together, they make up one of the most complete TCPA compliance solutions available for marketers, lead buyers, and lead sellers.
