GLOSSARY OF TERMS
- Autoresponder Email
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead Conversion
- Lead Distribution
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
Publisher
In online lead generation, a publisher typically refers to the company that operates the websites where the leads are generated. They are also referred to as affiliates or lead vendors. Publishers distribute digital content and advertising via their website, email lists, or other forms of media in order to generate leads.