GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autodialer
- Automated message
- Autoresponder Email
- Bad leads
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- DNC (Do-Not-Call)
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- Fcc one to one consent rule
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead buyer
- Lead Conversion
- Lead Distribution
- Lead seller
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Robocall
- Robocaller
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
- TCPA expressed consent
- TCPA known litigator tool
- TCPA marketing
- Telemarketing Sales Rule (TSR)
- TPMO in Medicare
Sales Leads
Sales leads are meant to be contacted directly by a salesperson. They are leads that have requested contact by submitting your “Talk to Sales” form on your website or completing a quote request on a comparison site.
For example, when a mortgage lender buys a lead from LendingTree.com, that is a sales lead. That consumer has filled out a form to get mortgage quotes from multiple mortgage lenders. They are in the market to purchase your product now. Sales leads are typically comprised of more data fields (name, email, phone and address) and are more expensive to acquire than marketing leads.
While it is important to respond to all leads quickly, when dealing with sales leads every second counts. Companies that buy shared leads from comparison sites often try to call the consumer within seconds of form submission.