Education
GLOSSARY OF TERMS
- Internet Lead
- Co-Registration
- Co-registration Lead
- Certified Lead
- Online Lead Generation
- Marketing or Sales Lists
- CPL Web traffic
- Email Service Provider (ESP)
- Autoresponder Email
- Hosted Lead Generation
- Internet Lead Delivery
- CRM
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cost Per Lead (CPL) Advertising
- Internet Lead Exchange
- Marketing Qualified Lead (MQL)
- Sales Qualified Lead (SQL)
- Scrub Rate
- Take Rate
- Pre-ping
- Ping-post
- Call Center Lead
- Pricing: CPM (Cost-Per-Thousand)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPA (Cost-Per-Action)
- TCPA
- CASL
- Shared Lead
- Rejected Lead
- Returned Lead
- Scrub Cap
- Lead Acquisition
- Opt-in
- Double Opt-in
- Opt-out
- Speed to Lead
- Effective CPL (ecpl)
- Branded Lead
- Internet Lead Certification
- Effective CPM (eCPM)
- Exclusive Lead
- Lead Conversion
- Lead Aggregator
- Host and Post
- Ping Tree
- Suppression List
- Lead Distribution
- Marketing Leads
- Sales Leads
- Publisher
Pricing: CPM (Cost-Per-Thousand)
CPM (or Cost-Per-Thousand) is a common digital marketing measurement denoting the cost of one thousand advertisement impressions. When pricing is listed as CPM it indicates the cost of one thousand impressions, and that charges are based on impressions, as opposed to clicks or conversions/leads.