Online Lead Generation - ActiveProspect
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    GLOSSARY OF TERMS

    • Internet Lead
    • Co-Registration
    • Co-registration Lead
    • Certified Lead
    • Online Lead Generation
    • Marketing or Sales Lists
    • CPL Web traffic
    • Email Service Provider (ESP)
    • Autoresponder Email
    • Hosted Lead Generation
    • Internet Lead Delivery
    • CRM
    • Co-Registration Path
    • Co-Registration Provider
    • Co-Registration Tracking
    • Cost Per Lead (CPL) Advertising
    • Internet Lead Exchange
    • Marketing Qualified Lead (MQL)
    • Sales Qualified Lead (SQL)
    • Scrub Rate
    • Take Rate
    • Pre-ping
    • Ping-post
    • Call Center Lead
    • Pricing: CPM (Cost-Per-Thousand)
    • Pricing: CPC (Cost-Per-Click)
    • Pricing: CPL (Cost-Per-Lead)
    • Pricing: CPA (Cost-Per-Action)
    • TCPA
    • CASL
    • Shared Lead
    • Rejected Lead
    • Returned Lead
    • Scrub Cap
    • Lead Acquisition
    • Opt-in
    • Double Opt-in
    • Opt-out
    • Speed to Lead
    • Effective CPL (ecpl)
    • Branded Lead
    • Internet Lead Certification
    • Effective CPM (eCPM)
    • Exclusive Lead
    • Lead Conversion
    • Lead Aggregator
    • Host and Post
    • Ping Tree
    • Suppression List
    • Lead Distribution
    • Marketing Leads
    • Sales Leads
    • Publisher
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    Online Lead Generation

    Online Lead Generation refers to the practice of turning Internet traffic into an Internet Lead (where a user submits a form requesting contact) or an Inbound Call (where a user calls the Advertiser). Three common ways in which online advertising is purchased is CPM (Cost per Thousand impressions), CPC (Cost Per Click), and CPL (Cost Per Lead).

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