GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autoresponder Email
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead Conversion
- Lead Distribution
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
FCC
The Federal Communications Commission (FCC) is an independent agency of the U.S. government tasked with overseeing and regulating interstate and international communications via different mediums such as radio, television, telephone, cable, and satellite.
Its responsibilities include formulating and enforcing communication policies and regulations, industry oversight, and promoting technological innovation.
Notably, the FCC also has jurisdiction over the content of business-to-consumer text messages.
To enhance consumer protection, the FCC, in December 2023, adopted new measures that cover the following points:
- DNC protections are now extended to text messages.
- One-to-One Consent revolutionizes the definition of “Prior express written consent” to mean an agreement that “authorizes no more than one identified seller” to contact a consumer.
- Phone calls must be logically and topically associated with the previous interaction that led to consent being given.
- Lead buyers cannot rely on their lead sellers’ documentation of consent to call, but must keep their own documentation as proof of consent.