Education
GLOSSARY OF TERMS
- Internet Lead
- Co-Registration
- Co-registration Lead
- Certified Lead
- Online Lead Generation
- Marketing or Sales Lists
- CPL Web traffic
- Email Service Provider (ESP)
- Autoresponder Email
- Hosted Lead Generation
- Internet Lead Delivery
- CRM
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cost Per Lead (CPL) Advertising
- Internet Lead Exchange
- Marketing Qualified Lead (MQL)
- Sales Qualified Lead (SQL)
- Scrub Rate
- Take Rate
- Pre-ping
- Ping-post
- Call Center Lead
- Pricing: CPM (Cost-Per-Thousand)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPA (Cost-Per-Action)
- TCPA
- CASL
- Shared Lead
- Rejected Lead
- Returned Lead
- Scrub Cap
- Lead Acquisition
- Opt-in
- Double Opt-in
- Opt-out
- Speed to Lead
- Effective CPL (ecpl)
- Branded Lead
- Internet Lead Certification
- Effective CPM (eCPM)
- Exclusive Lead
- Lead Conversion
- Lead Aggregator
- Host and Post
- Ping Tree
- Suppression List
- Lead Distribution
- Marketing Leads
- Sales Leads
- Publisher
Take Rate
The take rate refers to the number of users or site visitors that take action on an offer. It is also known as the visitor to lead conversion rate or the form completion rate. An attractive offer will have a higher take rate as more consumers will want to sign up. Offers with a high take rate provide a higher effective CPM for the publisher.
