What is an Internet lead?

A “lead” can be defined in many different ways. An Internet lead is generated by someone that has proactively submitted information on a web form, thereby requesting to be contacted. It could be someone signing up for a health newsletter or someone filling out a mortgage form requesting a call from a broker. Advertisers (also referred to as Marketers or Lead Buyers) may contact an Internet lead via email, telephone, direct mail, or a combination of these methods. Because these consumers are requesting to be contacted, it is very important to follow up with them quickly. A common type of Internet lead is a Co-registration Lead.