GLOSSARY OF TERMS
- AI (Artificial Intelligence)
- Autoresponder Email
- Branded Lead
- Call Center Lead
- CASL
- Certified Lead
- Co-Registration
- Co-registration Lead
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Consent-based Marketing
- Cost Per Lead (CPL) Advertising
- CPL Web traffic
- CRM
- Double Opt-in
- Effective CPL (ecpl)
- Effective CPM (eCPM)
- Email Service Provider (ESP)
- Exclusive Lead
- FCC
- FTC
- Host and Post
- Hosted Lead Generation
- Internet Lead
- Internet Lead Certification
- Internet Lead Delivery
- Internet Lead Exchange
- Lead Acquisition
- Lead Aggregator
- Lead Conversion
- Lead Distribution
- Marketing Leads
- Marketing or Sales Lists
- Marketing Qualified Lead (MQL)
- Online Lead Generation
- Opt-in
- Opt-out
- Ping Pick Post
- Ping Post Software
- Ping Tree
- Ping-post
- Pre-ping
- Pricing: CPA (Cost-Per-Action)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPM (Cost-Per-Thousand)
- Publisher
- Rejected Lead
- Returned Lead
- Sales Leads
- Sales Qualified Lead (SQL)
- Scrub Cap
- Scrub Rate
- Shared Lead
- Speed to Lead
- Suppression List
- Take Rate
- TCPA
AI (Artificial Intelligence)
Artificial Intelligence (AI) refers to the advanced technology that grants computers and machines the capacity to emulate aspects of human intelligence and problem-solving abilities. It is a pivotal branch of computer science dedicated to the creation of intelligent machines.
Recently, significant strides in AI, such as the development of ChatGPT, underscore a shift towards generative AI, particularly in natural language processing (NLP). Generative AI has shown remarkable capabilities in understanding and producing human language, and it extends its prowess to generating images, videos, software code, and more. These advancements are revolutionizing fields such as:
- Lead Generation: AI enhances content creation, streamlines information retrieval, and optimizes processes, boosting efficiency and productivity.
- Cybersecurity: While AI introduces new tools for cybersecurity defenses, it also presents challenges, as it can be exploited for fraud and other malicious activities online.
AI is frequently used in Telemarketing for purposes such as robocalls, text sequences, and call transcriptions. However, these use cases have come under regulatory scrutiny from the FCC (Federal Communications Commission) to ensure the protection of customers’ TCPA (Telephone Customer Protection Act) consent.