GLOSSARY OF TERMS

• Internet Lead
• Co-Registration
• Co-registration Lead
• Certified Lead
• Online Lead Generation
• Marketing or Sales Lists
• CPL Web traffic
• Email Service Provider (ESP)
• Autoresponder Email
• Hosted Lead Generation
• Internet Lead Delivery
• CRM
• Co-Registration Path
• Co-Registration Provider
• Co-Registration Tracking
• Cost Per Lead (CPL) Advertising
• Internet Lead Exchange
• Marketing Qualified Lead (MQL)
• Sales Qualified Lead (SQL)
• Scrub Rate
• Take Rate
• Pre-ping
• Ping-post
• Call Center Lead
• Pricing: CPM (Cost-Per-Thousand)
• Pricing: CPC (Cost-Per-Click)
• Pricing: CPL (Cost-Per-Lead)
• Pricing: CPA (Cost-Per-Action)
• TCPA
• CASL
• Shared Lead
• Rejected Lead
• Returned Lead
• Scrub Cap
• Lead Acquisition
• Opt-in
• Double Opt-in
• Opt-out
• Speed to Lead
• Effective CPL (ecpl)
• Branded Lead
• Internet Lead Certification
• Effective CPM (eCPM)
• Exclusive Lead
• Lead Conversion
• Lead Aggregator
• Host and Post
• Ping Tree
• Suppression List
• Lead Distribution
• Marketing Leads
• Sales Leads
• Publisher