Education
GLOSSARY OF TERMS
- Internet Lead
- Co-Registration
- Co-registration Lead
- Certified Lead
- Online Lead Generation
- Marketing or Sales Lists
- CPL Web traffic
- Email Service Provider (ESP)
- Autoresponder Email
- Hosted Lead Generation
- Internet Lead Delivery
- CRM
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cost Per Lead (CPL) Advertising
- Internet Lead Exchange
- Marketing Qualified Lead (MQL)
- Sales Qualified Lead (SQL)
- Scrub Rate
- Take Rate
- Pre-ping
- Ping-post
- Call Center Lead
- Pricing: CPM (Cost-Per-Thousand)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPA (Cost-Per-Action)
- TCPA
- CASL
- Shared Lead
- Rejected Lead
- Returned Lead
- Scrub Cap
- Lead Acquisition
- Opt-in
- Double Opt-in
- Opt-out
- Speed to Lead
- Effective CPL (ecpl)
- Branded Lead
- Internet Lead Certification
- Effective CPM (eCPM)
- Exclusive Lead
- Lead Conversion
- Lead Aggregator
- Host and Post
- Ping Tree
- Suppression List
- Lead Distribution
- Marketing Leads
- Sales Leads
- Publisher
CASL
CASL (or Canada’s Anti-Spam Legislation) was put in place to regulate commercial electronic messages (CEMs), an umbrella term including emails and SMS text messages. It specifies that any CEM sent within, from, or to Canada requires prior written consent.
