Internet Lead Exchange - ActiveProspect
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    GLOSSARY OF TERMS

    • Autoresponder Email
    • Branded Lead
    • Call Center Lead
    • CASL
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    • Co-Registration
    • Co-registration Lead
    • Co-Registration Path
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    • Internet Lead Exchange
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    • Lead Aggregator
    • Lead Conversion
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    • Marketing or Sales Lists
    • Marketing Qualified Lead (MQL)
    • Online Lead Generation
    • Opt-in
    • Opt-out
    • Ping Tree
    • Ping-post
    • Pre-ping
    • Pricing: CPA (Cost-Per-Action)
    • Pricing: CPC (Cost-Per-Click)
    • Pricing: CPL (Cost-Per-Lead)
    • Pricing: CPM (Cost-Per-Thousand)
    • Publisher
    • Rejected Lead
    • Returned Lead
    • Sales Leads
    • Sales Qualified Lead (SQL)
    • Scrub Cap
    • Scrub Rate
    • Shared Lead
    • Speed to Lead
    • Suppression List
    • Take Rate
    • TCPA

    Internet Lead Exchange

    An Internet Lead Exchange is a centralized platform that connects buyers and sellers of Internet Leads. An Internet Lead Exchange is designed to create efficiency for the buying and selling of Internet Leads. Exchanges are only applicable to Shared Leads. Common industries for these types of leads are Mortgage, Insurance, and Debt Relief.

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