Education
GLOSSARY OF TERMS
- Internet Lead
- Co-Registration
- Co-registration Lead
- Certified Lead
- Online Lead Generation
- Marketing or Sales Lists
- CPL Web traffic
- Email Service Provider (ESP)
- Autoresponder Email
- Hosted Lead Generation
- Internet Lead Delivery
- CRM
- Co-Registration Path
- Co-Registration Provider
- Co-Registration Tracking
- Cost Per Lead (CPL) Advertising
- Internet Lead Exchange
- Marketing Qualified Lead (MQL)
- Sales Qualified Lead (SQL)
- Scrub Rate
- Take Rate
- Pre-ping
- Ping-post
- Call Center Lead
- Pricing: CPM (Cost-Per-Thousand)
- Pricing: CPC (Cost-Per-Click)
- Pricing: CPL (Cost-Per-Lead)
- Pricing: CPA (Cost-Per-Action)
- TCPA
- CASL
- Shared Lead
- Rejected Lead
- Returned Lead
- Scrub Cap
- Lead Acquisition
- Opt-in
- Double Opt-in
- Opt-out
- Speed to Lead
- Effective CPL (ecpl)
- Branded Lead
- Internet Lead Certification
- Effective CPM (eCPM)
- Exclusive Lead
- Lead Conversion
- Lead Aggregator
- Host and Post
- Ping Tree
- Suppression List
- Lead Distribution
- Marketing Leads
- Sales Leads
- Publisher
Email Service Provider (ESP)
ESP refers to an Email Service Provider, also known as Email Marketing Software. These are companies/applications that specialize in providing technology for managing email marketing campaigns. Examples include MailChimp, SilverPop, PostUp, ConstantContact, Epsilon, and more. Because they are specialized applications, they offer rich functionality for sending and tracking email.
