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Education

GLOSSARY OF TERMS

  • Internet Lead
  • Co-Registration
  • Co-registration Lead
  • Certified Lead
  • Online Lead Generation
  • Marketing or Sales Lists
  • CPL Web traffic
  • Email Service Provider (ESP)
  • Autoresponder Email
  • Hosted Lead Generation
  • Internet Lead Delivery
  • CRM
  • Co-Registration Path
  • Co-Registration Provider
  • Co-Registration Tracking
  • Cost Per Lead (CPL) Advertising
  • Internet Lead Exchange
  • Marketing Qualified Lead (MQL)
  • Sales Qualified Lead (SQL)
  • Scrub Rate
  • Take Rate
  • Pre-ping
  • Ping-post
  • Call Center Lead
  • Pricing: CPM (Cost-Per-Thousand)
  • Pricing: CPC (Cost-Per-Click)
  • Pricing: CPL (Cost-Per-Lead)
  • Pricing: CPA (Cost-Per-Action)
  • TCPA
  • CASL
  • Shared Lead
  • Rejected Lead
  • Returned Lead
  • Scrub Cap
  • Lead Acquisition
  • Opt-in
  • Double Opt-in
  • Opt-out
  • Speed to Lead
  • Effective CPL (ecpl)
  • Branded Lead
  • Internet Lead Certification
  • Effective CPM (eCPM)
  • Exclusive Lead
  • Lead Conversion
  • Lead Aggregator
  • Host and Post
  • Ping Tree
  • Suppression List
  • Lead Distribution
  • Marketing Leads
  • Sales Leads
  • Publisher
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  • Share on Twitter (opens new window)
  • Share on LinkedIn (opens new window)

Lead Acquisition

Lead Acquisition is what happens between Lead Generation and Lead Conversion. It involves capturing, enhancing, filtering, and delivering leads. It is about turning a raw lead into a qualified lead.

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